Hi! I’m Carolyn Gearig.
I’m a user researcher and product manager exploring how people connect with news, information and each other. I’m also a photographer, reiki healer, and enthusiastic resident of NYC.
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Work with me
With 6+ years of experience in user research and product management, I help teams understand their users and build better products that meet identifed user needs and drive more revenue and engagement. Here are some of the ways I can help you and your organization.
Conducting User Research
Better understand your audience, through systemic research.
I design and execute research programs that uncover actionable insights for product development. I've run 100+ user studies, built research systems that scale across organizations, and uncovered insights that have led to increases in pageviews per session, membership revenue and newsletter engagement.
- Building your organization's research roadmap to prioritize research questions with the highest impact
- Design and conduct user interviews & surveys
- Usability testing and analysis
- Diary studies
- Report on key research takeaways and offer actionable insights and recommendations
Product Strategy Consulting
Transform your digital products through strategy based on real user needs.
I help you define MVPs, prioritize features, and create roadmaps that align stakeholders around clear goals. From membership programs to non-subscriber engagement strategies, I've helped organizations build and iterate on products that serve both their audience and business objectives.
- Building your long-term product and research roadmap to integrate user needs & business goals
- Competitive analysis and positioning
- Feature prioritization frameworks
- Agile coaching & sprint planning
- A/B testing
- Go-to-market strategy support
UX Research Training & Enablement
Empower your teams to conduct high-quality user research independently.
I'll train your teams on research best practices and provide quality research documentation, so your colleagues can design, plan, and execute their own research projects with confidence.
- Bringing the audience to the table at your organization
- Comprehensive research training programs for cross-functional teams
- Custom research documentation and process frameworks
- Research goal setting and project planning workshops
- Hands-on guidance for survey and interview execution
Research Synthesis & Organization
Transform your scattered research insights into actionable intelligence.
I'll help your marketing, audience, and product teams unlock the full value of existing research by organizing, synthesizing, and creating systems that make past findings easily accessible and useful for future decision-making.
- Comprehensive audit and synthesis of existing surveys, interviews, and user tests
- Centralized research database creation with searchable insights and themes
- Cross-study analysis to identify patterns and key user insights
- Documentation systems and templates for ongoing research organization