Hi! I’m Carolyn Gearig.
I’m a user research and product strategy consultant. Through identifying and building around user needs, I help organizations build products that drive revenue and engagement.
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I’m a user research and product strategy consultant. Through identifying and building around user needs, I help organizations build products that drive revenue and engagement.
Currently, I
→ Partner with teams to understand their users and build products that solve real audience needs. I’m currently available for freelance work. Interested in collaborating on a project? Learn more about my services and schedule time for a quick consultation.
→ Photograph NYC’s subway stations. Check out my zine of work from this project, which I’ve been working on since 2018.
In the past, I
→ Managed user research and non-subscriber product at McClatchy Media, building experiences and driving engagement across 29 local newspapers and 9 magazines.
→ Traveled solo across India, Nepal and Thailand during a six-month sabbatical in 2023.
→ Joined Prolegis as first product hire, creating tools for Congressional staffers and policy professionals to navigate complex topics.
→ Managed product development at experimental local media startup WhereBy.Us. I conducted research that grew membership and newsletter engagement and built a system for teams to design and conduct their own user research projects.
→ Helped build Axios' CMS from scratch as an early hire, owning newsroom onboarding and training processes.
→ Interviewed Michigan residents about their relationship to local and national news.