I’m a user research and product strategy consultant. Through identifying and building around user needs, I help organizations build products that drive revenue and engagement.

Currently, I

→ Partner with teams to understand their users and build products that solve real audience needs. I’m currently available for freelance work. Interested in collaborating on a project? Learn more about my services and schedule time for a quick consultation.

→ Photograph NYC’s subway stations. Check out my zine of work from this project, which I’ve been working on since 2018.

In the past, I

→ Managed user research and non-subscriber product at McClatchy Media, building experiences and driving engagement across 29 local newspapers and 9 magazines.

→ Traveled solo across India, Nepal and Thailand during a six-month sabbatical in 2023.

→ Joined Prolegis as first product hire, creating tools for Congressional staffers and policy professionals to navigate complex topics.

→ Managed product development at experimental local media startup WhereBy.Us. I conducted research that grew membership and newsletter engagement and built a system for teams to design and conduct their own user research projects.

→ Helped build Axios' CMS from scratch as an early hire, owning newsroom onboarding and training processes.

→ Interviewed Michigan residents about their relationship to local and national news.